Saturday, October 27, 2012

Sugar subsidies reduced; expect price of sugar to increase


            Economics is separated into two different types. It is divided into microeconomics and macroeconomics. Microeconomic is the studies individuals and decisions of businesses. Which means that it focus on internal of an organization. Examples are, the employees, managers and other factors. On the other hand, macroeconomic focus on the external forces that affect a business. Examples are account taxes, regulations created by government, and international trading status.  Increase or decrease in government subsidies will cause a big impact on a country’s economy. Therefore, external force for a business is very important. Sugar is important in our daily life. It is almost consumed on a daily basis. Therefore, we can say that sugar is a necessity good. Sugar can be found in a lot of products that are available in the market. Examples of products that use sugar to produce are soft drinks, candies, food flavoring and many more.

            Stated September 2012, Malaysia government has announced that the subsidy for sugar prices would be decreased in the start of year 2013. Although subsidies have been reduced, traders are not allowed to increase the price of the sugar at their own will. Malaysia government has set the price ceiling of fine granulated white sugar to RM 2.50 per kg and coarse granulated white sugar to RM2.60 per kg. Price ceiling is the maximum legal price a trader may charge for the product or service they provide. Any amount of money a trader charged above the price ceiling is illegal. On the other hand, a price floor is the minimum price fixed by the government. Price above the price floor is legal while price below the price floor is illegal. In this case, many changes are to be made mostly based on the price of supplies on sugar.  According to Tan mentioned in New Straits Times, she said errant traders could face legal action under the Price Control and Anti-Profiteering Act 2010 for indiscriminately raising prices, therefore this would lead to a increase in cost of production thus cause a major decrease of production in sugar, leading suppliers to supply less sugar. Therefore it leads to shortage of sugar. When the demand for sugar is higher than the supplies of sugar available in the market, they’ll come to a point where demand of sugar is increasing simultaneously, hence leading to a shortage of sugar. Although sugar price will not increase even though the subsidy of the sugar have been decrease, trader such as coffee shop owner will charge their customer more to maximize their profit. This is because sugar is a complement good to a cup of coffee. As mentioned earlier, any price that is set above the price ceiling set by the government is considered illegal. Illegal trading is a black market. In this case, demand of sugar would be out of hand, leading this to a born of black market where other suppliers would supply sugar in a higher price due to the high demand of sugar, regardless of the price for sugar, sugar will then become a highly necessities good. This would cause a large impact on the country’s economy. This is because black market trade will not contribute to the country’s economy. People are willing to pay more than the ceiling price set by the government in black market due to the lack of sugar in the market.

            Based on the theory of elastic and inelastic demand, elastic demand is when the price of a product increases, the demand of the product will fall. On the other hand, if a product is inelastic, when the price of that product increases, the demand of the product will not be affected. This is because there is no substitute for the product. Examples of inelastic products are water and electricity. A relationship is described as perfectly elastic when its magnitude is infinity, while when the magnitude is more than 1 it is described as an elastic relationship. On the other hand, when the magnitude is less than 1 but greater than zero, it is an inelastic relationship. Lets say that the demand for sugar is elastic. As the price of the sugar increases, the demand of sugar will be affected. But, sugar can be elastic or inelastic good depending on the person using it. For some people with higher income, if the price of the sugar increases, it will not affect their life, so it doesn’t concern them. But on the other hand, some people make a living by selling sugar-made products. As mention earlier, nobody are allowed to sell sugar higher than the ceiling price even though that the subsidy of sugar have been reduced. Therefore, people who are selling sugar-made product will suffer a loss because they will be buying sugar at a high price.

            The Federation of Malaysian Consumer Association (Fomca) gave their opinion on the 20 cents reduction in sugar subsidy in the 2013 budget is a good move. Ms. Siti Rahayu Zakaria said that it would encourage people to lead a healthy lifestyle by reducing their sugar intake. Excess intake of sugar will cause high sugar content in our blood system thus lead to disease like diabetes and high blood pressure. If people took excess intake of sugar, health problem will occur. Therefore, health care product will be needed. Based on what I have studied in foundation on the topic Health Care in economics, it states that health care is one of the largest industries in the United States. In Malaysia, Ram Anand said that Malaysia is the third lowest spender among Asian countries who spend money on healthcare expenditure. 

            As a conclusion, although sugar subsidy have been reduce from 54 cents to 34 cents, everyone will still continuing buying sugar because there is no substitute goods for sugar. Sugar price is constantly increasing from the past 5 years due to the high demand for it. But as the price increase, the quantity demanded will decrease. This situation respects the law of demand.

Khai Phing 

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